Fig. 01 — Module 02 · Service specification
Email remains the channel candidates expect to receive real detail through — unit economics, territory maps, investment ranges. We build multi-step sequences that carry that story forward without turning into a newsletter no one opens.
Fig. 02 — What it does
Each sequence is built around your specific investment story: initial investment range, projected unit economics, available territories, and what makes your brand different. Messages are spaced and varied so the sequence builds a case over time instead of repeating the same pitch.
Included
Fig. 03 — Why it works
Franchise decisions involve real numbers — email is where candidates expect to see them laid out clearly.
Sequences built around your actual unit economics and territory maps, not generic sales copy.
Spacing and sequencing designed for a decision that takes weeks, not a single-touch pitch.
Different sequences for multi-unit operators, first-time buyers, and referral candidates.
Fig. 04 — Pairs well with
Pairs candidates found on LinkedIn with a deeper email sequence once they've engaged.
Route inbound leads straight into the same nurturing sequence.
Track opens, replies, and bookings from every email in one shared view.