Fig. 01 — Build sequence
Every engagement follows the same build sequence — because a machine only works if it's assembled in order. Here's exactly what happens, and when.
Fig. 02 — Process stages
We start by reviewing your current lead sources, ideal franchisee profile, territory priorities, and where candidates are currently falling out of the funnel. You leave this stage with a clear picture of the gap between where lead flow is today and where it needs to be.
We assemble target lists, write channel-specific messaging, and design the cadence that moves a candidate from first touch to booked call. Qualification criteria are set with your development team so nothing gets booked that doesn't belong on your calendar.
LinkedIn, email, SMS, cold calling, and paid campaigns go live on a coordinated schedule, so a candidate who doesn't respond on one channel gets picked up on the next — instead of falling out of the funnel entirely.
Every reply is screened against your capital, background, and territory requirements before it's offered a time. Qualified candidates are booked directly into your calendar — your team only sees conversations worth having.
You get a monthly report on volume, qualification rate, and show rate by channel and territory — and we adjust targeting and messaging based on what's actually converting, not what we assumed would.
Fig. 03 — What to expect
Audit complete, lists built, messaging approved, first channels live.
All channels live, first qualified appointments landing on your calendar.
First full reporting cycle complete, targeting and messaging refined against real conversion data.