Fig. 01 — Module 05 · Service specification
Outbound fills the top of the funnel with candidates you go find. Paid campaigns bring in the ones already looking. We build franchise-specific campaigns and route everything into the same qualification flow as your outbound leads.
Fig. 02 — What it does
Campaigns are built specifically around franchise investment intent — not generic lead-gen forms. Every inbound click lands on a purpose-built page and flows into the same qualification and booking process as outbound-sourced candidates, so there's no separate process for your team to manage.
Included
Fig. 03 — Why it works
The goal isn't clicks — it's qualified candidates flowing into the same pipeline as everything else.
Campaigns built around investment intent, not broad small-business audiences.
Inbound leads qualified the same way as outbound-sourced candidates — no separate process.
Monthly reporting on cost per lead and cost per qualified appointment.
Fig. 04 — Pairs well with